NIL Deals - Basketours

USA States with NIL

What states have signed NIL laws?

Individual states have begun proposing and passing their own laws allowing student-athletes to be compensated for their name, image and likeness. As a result, the rules around NIL deals differ from state to state, with various restrictions on what athletes are allowed to promote. To understand each state’s NIL rule, here’s a comprehensive list of states with laws in place:

Alabama: Passed: April 2021. Effective: July 1, 2021

Arizona: Passed: March 2021. Effective: July 23, 2021

Arkansas: Passed: April 2021. Effective: Jan. 1, 2022

California: Passed: September 2019. Effective: Jan. 1, 2023

Colorado: Passed: March 2020. Effective: Jan. 1, 2023

Connecticut: Passed: June 2021. Effective: Sept. 1, 2021

Florida: Passed: June 2020. Effective: July 1, 2021

Georgia: Passed: May 2021. Effective: July 1, 2021

Illinois: Passed: June 2021. Effective: July 1, 2021

Louisiana: Passed: July 2021. Effective: July 1, 2021

Maryland: Passed: May 2021. Effective: July 1, 2023

Michigan: Passed: December 2020. Goes into effect: Dec. 31, 2022

Mississippi: Passed: April 2021. Effective: July 1, 2021

Montana: Passed: April 2021. Effective: June 1, 2023

Nebraska: Passed: July 2020. Effective: No later than July 1, 2023 (schools can implement new policy at any time).

Nevada: Passed: June 2021. Effective: Jan. 1, 2022

New Jersey: Passed: September 2020. Effective: September 2025

New Mexico: Passed: April 2021. Effective: July 1, 2021

Ohio: Passed: June 2021. Effective: July 1, 2021

Oklahoma: Passed: May 2021. Effective: July 1, 2023

Oregon: Passed: June 2021. Effective: July 1, 2021

Pennsylvania: Passed: June 2021. Effective: June 30, 2021

South Carolina: Passed: May 2021. Effective: July 1, 2022

Tennessee: Passed: May 2021. Effective: July 1, 2021

Texas: Passed: June 2021. Effective: July 1, 2021

NCAA NIL FAQs

What does NIL mean?

NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL.

When did NIL start?

Effective July 1, 2021, the NCAA approved name, image, and likeness policy allows student-athletes to monetize their NIL. However, no federal legislation or specific NCAA NIL rules have been established. NIL activities and restrictions vary from state to state and school to school, which means student-athletes must understand both sets of rules before entering into any NIL agreements.

Who does NIL apply to? How can athletes make money?

All athletes can receive NIL deals that allow athletes to profit from any of the following activities:
Monetizing Social Media
Starting own Business
Signing Autographs
Teaching Camps or Lessons
Starting Own Business
Participating in Advertising Campaigns

Examples of NIL Deals

While many projected that the majority of NIL money would lean toward male athletes, the opposite has proven true. In what may come as a surprise to some, the first athletes to cash in on their NIL potential were two women’s basketball players.

Hanna and Haley Cavinder, twin sisters who play for Fresno State's basketball team and share millions of followers on social media, worked with Icone Source and Boost Mobile to strike a deal within hours of the NCAA instating the new NIL rules.

Other women’s basketball players who have made a splash include the University of Oregon’s Sedona Prince who offered her 2.5 million TikTok followers, 240k Instagram followers, and 43k Twitter followers custom merchandise. A similar move saw LSU gymnast Olivia Dunne launch a billboard in Times Square for her 3.9 million TikTok followers and 1.1 million Instagram followers (numbers that explain why she is projected to be the top-earning NIL athlete).

What does NIL mean?	NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL.
When did NIL start?	Effective July 1, 2021, the NCAA approved name, image, and likeness policy allows student-athletes to monetize their NIL. However, no federal legislation or specific NCAA NIL rules have been established. NIL activities and restrictions vary from state to state and school to school, which means student-athletes must understand both sets of rules before entering into any NIL agreements.
Who does NIL apply to? How can athletes make money?	All athletes can receive NIL deals that allow athletes to profit from any of the following activities: Monetizing Social Media Starting own Business Signing Autographs Teaching Camps or Lessons Starting Own Business Participating in Advertising Campaigns
Examples of NIL Deals	While many projected that the majority of NIL money would lean toward male athletes, the opposite has proven true. In what may come as a surprise to some, the first athletes to cash in on their NIL potential were two women’s basketball players. Hanna and Haley Cavinder, twin sisters who play for Fresno State's basketball team and share millions of followers on social media, worked with Icone Source and Boost Mobile to strike a deal within hours of the NCAA instating the new NIL rules. Other women’s basketball players who have made a splash include the University of Oregon’s Sedona Prince who offered her 2.5 million TikTok followers, 240k Instagram followers, and 43k Twitter followers custom merchandise. A similar move saw LSU gymnast Olivia Dunne launch a billboard in Times Square for her 3.9 million TikTok followers and 1.1 million Instagram followers (numbers that explain why she is projected to be the top-earning NIL athlete).